Cody OUT OF HOME, the Out of Home specialist, is committed to lifting industry standards that bring transformation to media assets via pioneering solutions.
CodyOOH is owned by ARN Media – a leading media and entertainment business listed on the ASX (A1N) in Australia, with diverse assets in Australia and Hong Kong.
Exceeding Expectations
Integrating OOH, Social, Digital and Retail solutions create divergent consumer experience that offer contextual relevance to drive engagement & conversion.
AI-based audience measurement & profiling system assures precise retargeting and accountability, a breakthrough in OOH.
Proven track record of transforming media assets to create superior value and market resilience.
Development of Prime media assets into revolutionary product offerings to unleash its full potential to exceed essential KPI goals of marketing campaigns.
In what ways can CodyOOH, Hong Kong’s leading OOH expert, help advertisers to exceed their Key Performance Indicators (KPIs) goals?
CodyOOH can play a crucial role in helping advertisers to achieve their advertising campaign KPIs through a variety of strategic planning services:
By choosing strategically placed locations for outdoor ads with the support of location-based audience profiling, CodyOOH can ensure that ads reach the intended demographic segments. This improves visibility and engagement, directly influencing KPIs such as brand awareness and recall which paves the way to better campaign conversion to enquiries and sales.
CodyOOH provides expertise in tailoring campaigns to meet specific KPIs such as increasing footfall, website visits or sales. We can work in tandem with agencies and advertisers’ media planning and buying arm, selecting the right mix of outdoor advertising formats (Tunnels & Downtown billboards, Buses, Tramcars, Taxis, Digital programmatic & social media Retargeting, etc.) with the best integrated offer in placement and pricing to maximize return on investment (ROI).
Utilize the latest AI technology such as OOH audience counting devices and mobile GPS data to track the performance of outdoor advertising campaigns, to deduce impressions, profiling and engagements. This data can supplant essential proof of effectiveness of outdoor campaigns in meeting KPI goals like never before with any other OOH companies locally.
With five years’ experience operating 'AiSense', CodyOOH’s own proprietary OOH to digital online data analytics and Retargeting platform, CodyOOH is well placed to help integrate OOH advertising with digital campaigns to create a seamless user engagement experience.
CodyOOH can also work with advertisers and agencies to offer experiential marketing solutions, such as custom pop-up events, Special Tramcar Events and other on-ground solutions to significantly increase consumer engagement and contribute directly to several KPIs, including social media mentions, brand engagement, leads generation and sales conversions.
By leveraging specific strategies and tools, CodyOOH can significantly contribute to achieving and surpassing the Key Performance Indicators (KPIs) set for advertising campaigns, perfectly aligning CodyOOH to be valuable partners for businesses looking to make a substantial impact in the market.
1401A Lee Garden Two, 28 Yun Ping Road, Causeway Bay, Hong Kong
+852 2235 3900
info@cody.com.hk
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